For The Bachelorette victor Jordan Rodgers, the issue of his beef with NFL star brother Aaron continues to dominate headlines.
Yes, he ended the season winning JoJo Fletcher's heart, but he's also won a great deal of scrutiny regarding his allegedly shady past.
The couple has shown signs of just how bad it's gotten, even on what is supposed to be a blissful, post-show media tour this week.
Of Jordan's family drama and estrangement from Aaron Rodgers, JoJo told E! News, "The tabloids have been really hard for me."
"That part was absolutely been the worst."
"When it first started, here were many nights I called him sobbing, I cried myself to sleep," Fletcher went on. "I was very affected."
"I always told myself to not let it get to me, don't listen to the media, don't listen to what people say behind a computer screen."
"But it's very hard. When you're not used to it, it's tough. I just learned to trust in our relationship and to focus on that."
Jordan, who might prefer getting a colonoscopy to talking about Aaron if you gave him the option, says he feels worst for his fiancee.
"The woman that I want to spend the rest of my life with and love more than anything is being so affected by [this]," he explained.
"And I can't publicly support her and I can be there for her as much as I can, but we want to show people how in love we are."
"We want to show people how happy we are."
So ... what's his deal with Aaron? E! tried to get an answer, but in typical fashion, he danced around it awkwardly and would not say.
"Family things are always tough, and they're always tough to address, let alone on a TV show," the 27-year-old ex-football star said.
"But I knew I made a commitment to go on there and be honest with JoJo and make sure that she knew everything."
"We didn't have any time off-camera and we were going to get to a proposal. So you have to trust she believes in the person you are."
Whatever the hell that means is anyone's guess.
Neither brother has revealed the source of the strife, although their father, Ed Rodgers, hinted at it during Fletcher’s hometown visit.
“Fame can change you," he said solemnly.
So can a famous partner? A family insider claims Aaron's girlfriend Olivia Munn, is at the crux of the family feud that has riveted a nation.
Munn, the source says, "has a strong personality and every meeting she has had with them has gone badly,” bringing us up to this point.
"The family says Aaron stopped talking to them,” notes the insider. “While Aaron says they don’t talk because his family doesn’t like Olivia.”
A Munn source counters to Us Weekly that the Green Bay Packers QB “makes his own decisions and wouldn’t be swayed by Olivia.”
Olivia Munn being involved in the beef does lend credence to reports that Jordan's falling out with ex Brittany Farrar is a major factor.
Farrar is good friends with Munn, and openly put Jordan on blast, calling him out as dishonest during The Bachelorette season premiere.
In any case, the drama has left Jordan and JoJo stressed and wishing it would all go away, and that people like Chris Harrison would zip it.
"Hopefully," The Bachelorette host told the uncomfortable couple during their first post-finale interview on the After the Final Rose special:
"Aaron can make it to the wedding!"
Don't hold your breath.