Last week, controversial beauty vlogger James Charles was canceled by Tati Westbrook.
Though he has apologized, his brand has taken a nosedive.
His follower count continues to fall -- and you can livestream the collapse of his business in real time.
James Charles built his brand as a beauty vlogger and accumulated a YouTube following of 16.6 million.
His current follower count is 13.8 million ... and plummeting.
Now, 13 million is still a lot of subscribers, but that signifies a major loss in revenue for him.
If schadenfreude is your thing, there's a livestream of his subscriber count that you can enjoy.
We have included the video in this post, and the video will remain embedded as long as the livestream endures.
All of this started with a massive callout from Tati Westbrook.
She was a friend of his and a fellow beauty vlogger.
In a 40-minute video, most of which I spent thinking of what an amazing Michelle Bachmann impersonator she would make, she blasted James.
Why? Because of a history of his behavior, but it was all set into motion by something that he did in April.
Namely, James endorsed a brand of hair vitamins that were not Tati's own brand, and she was mad.
During her video, she accused James of manipulating and exploiting men who might be straight.
She accused him of predatory behavior, directed at two unnamed young men.
One of them is a young, hot model named Gage Gomez.
As we explained last week, it appears that James invited and disinvited him from Coachella in order to pressure him to spend time with him.
The other was a waiter from Tati's birthday party, which was held at a restaurant.
Now, that waiter has come forward to explain exactly what James did and where he crossed the line.
Like James and like Gage, Sam the waiter is also 19. Nice to cover a story with zero creepy age gaps, at least.
Sam says that he was unsure of his sexuality and, after being blatantly hit on by James while at work, slid into James' DMs.
This led to James inviting him to his hotel room, and offer which he accepted. The two of them watched a movie.
"And after that movie," Sam reveals. "He asked to kiss me."
"I said yes," he shares. "And we ended up making out for about an hour."
"And, if I'm being honest, he is the worst kisser I have ever kissed," Sam admits. "Way too much tongue."
Sam later declined James' subsequent invitations to be flown down to L.A.
He very gently broke it to James that he didn't want to lead him on or take advantage of his fame.
When Sam told James that he feels confident that he is straight, James apparently outright told him that he was wrong. About himself.
Folks, even if you're 100% convinced of someone else's sexual orientation, don't try to tell someone who they are.
This obviously applies even more strongly when it's clear that you, in this case James Charles, would benefit from them believing you.
On the one hand, we totally understand that James Charles is a teenager.
Of course he has said dumb things in DMs, especially when he's horny.
Some even feel sorry for him, because Tati compiled that thorough takedown of him for, let's face it, personal pettiness rather than moral indignation.
And yes, some of the backlash against him has stemmed from homophobia, which is never fun to see.
But it's hard to look at James as the good guy in this, or any scenario.
Over the last few years, James Charles has been accused of making racist and transphobic statements.
We're not dredging up his past -- just earlier this year, he got called out for saying something transphobic and, frankly, a little biphobic.
No one should be pressured into having sex, particularly by a celebrity who may be applying additional pressure through their fame.
Frankly, many feel that James should have been canceled a long time ago.
These days, all that we can do is watch his follower count continue to get lower and lower.