Winter may be coming.
But various stars from Game of Thrones hope that a lot of help is coming as well.
Stars of this HBO drama, from Lena Headley to Sophie Turner, have teamed with the International Rescue Committee to create an important Public Service Announcement.
They have set a the goal of raising $1 million for the International Rescue Committee’s refugee relief program.
With Game of Thrones Season 6 set to premiere on Sunday, April 24, this campaign will receive plenty of air time over the coming weeks.
“It brings a fictional story of displacement and conflict to a real-life one and hopes viewers will be prompted to donate,” says Katherina Rosqueta, executive director of the Center for High Impact Philanthropy at the University of Pennsylvania.
“And it’s bringing the cause to the audience, rather than the audience to the cause.”
The PSAs, such the one posted below, will air exclusively online, where Game of Thrones, of course, has a loyal and devoted following.
The most of any series currently on the air, it’s safe to say.
Check out the footage below and find out how a small contribution can land you a pair of tickets to the Game of Thrones Season 6 premiere.