A tale as old as time is headed to the big screen.
Like you've never seen it before.
Back in 1991, Beauty and the Best became the first animated movie to be nominated for Best Picture at the Academy Awards, quite an impressive achievement for a movie that many believe to be perfect.
But that was until Emma Watson earned the role of Belle.
Now, even the most passionate fans of the cartoon classic have to be excited the March 17 release of this live action remake.
When the first teaser was released this past spring, it was viewed a record 91.8 million times in its first 24 hours, beating the trailers for such films as Star Wars: The Force Awakens... Captain America: Civil War... and Avengers: Age of Ultron.
That preview offered very few glimpses of Watson as Belle or of the story in general.
So we can't even imagine what sort of traffic numbers the following, extended trailer will produce.
The upcoming adaptation boasts an ensemble cast that includes: Luke Evans as Gaston, Josh Gad as LeFou, Kevin Kline as Maurice, Gugu Mbatha-Raw as Plumette, Audra McDonald as Madame de Garderobe, Ewan McGregor as Lumière, Ian McKellen as Cogsworth, Dan Stevens as Beast, Emma Thompson as Mrs. Potts and Stanley Tucci as Cadenza.
WATCH NOW... and let the countdown begin!