It’s that time again. No, not for another Borat media blitz – he’s back to just Sacha Baron Cohen now, thank you very much – but for everyone’s favorite game: Guess the identity behind a fashion editor-penned blog.

Surely you’ll remember Jolie in NYC, the outted anon-a-blog from Nadine Haobsh that launched last summer to whirlwind media attention only to land the now-former Ladies’ Home Journal beauty editor with a book deal and long gone Technorati buzz.

But, as we alluded to yesterday, there’s a new girl in town, and she calls herself “NYC Fashionista,” the penname behind the blog View From the Fourth Row — a nod to her shitty runway seating assignment?

As we understand it, this lass hails from 4 Times Square, where’s she’s using her position of power to inform you that she’s not impressed with celebrities, late to the game in falling in love with Ugly Betty, and unlike Nicole Richie, has never tried heroin.

Thus far, we’re a little disappointed at the lack of insider knowledge. VFTFR is, we hasten to say, a bit tame. No elevator ride anecdotes, hallway sightings, or cafeteria gossip. There’s not even much evidence to suggest that this girl really is an editor at a Conde Nast title, aside from the fact that she took the effort to launch an anon-a-blog under that pretense.

So whoever you are, “NYC Fashionista,” we’re waiting for more. More insider secrets. More staffer backstabbing. More ladder climbing. Just hurry up and entertain us before you expect to lose you job and land a book deal.