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You scoffed when Reuters announced it was setting up a “bureau” in Second Life. Yet you laughed when Dwight Schrute put down roots there on The Office. Just how fickle is your attitude toward the massive multi-player video game?

Perhaps an answer will be found now that CNN is gimmicking-up: It, too, is setting up a virtual bureau inside the game. And because we’re all Web 2.0 now, where reporters shouldn’t expect to earn anything for their work, CNN will rely on Second Life players to do all the work. How Huffington Post of them.

Whatever. We’re just hoping there’s a Jon Klein avatar that kicks off morning meetings by firing aging women anchors. And he should be able to fly.

Oct 29, 2007 · Link · Respond