There’s a new TV Guide out there! Sure, maybe you haven’t picked up the Gemstar title in weeks or decades, but they do more than just listings these days. In fact, they barely even doing listings anymore, given their attempt to be half-Us Weekly, half-Entertainment Weekly.
But we’re getting ahead of ourselves — and the talking points spit out by the magazine’s publicist, who has a BIG ANNOUNCEMENT!
You see, TV Guide “today it launched a breaking news initiative that harnesses the vast editorial resources from across the company???s platforms to break news stories first on its Web site, TVGuide.com (www.TVGuide.com), with additional coverage in TV Guide magazine and at TV Guide Channel.”
Don’t just stare blankly at the screen. That’s a powerful message, and those words mean something.
To showcase the initiative, TVGuide.com launched a new homepage today that provides continually updated daily content and gives readers the freshest, most authoritative take on the latest news about television. All news stories that are reported by the company???s reporters and editors from TV Guide magazine, TV Guide Channel, and TV Guide Online will be featured first on TVGuide.com to ensure timeliness.
TV Guide magazine and TV Guide Channel will continue to provide coverage of television shows and characters and will expand upon and provide context to selected stories that have broken first online.
So, uh, it’s like Yahoo, but with the responsiveness of a blog. The speed with which print adapts to the web is simply confounding.
#####
FOR IMMEDIATE RELEASE
TV GUIDE LAUNCHES CROSS-PLATFORM
BREAKING NEWS INITIATIVE
Company to Pool Editorial Resources and Break News First on TVGuide.com???s Redesigned Homepage
April 12, 2007 (Los Angeles, CA) ??? Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media, entertainment
and technology company, announced that today it launched a breaking news initiative that harnesses the vast editorial resources from
across the company???s platforms to break news stories first on its Web site, TVGuide.com (www.TVGuide.com), with additional coverage
in TV Guide magazine and at TV Guide Channel.
To showcase the initiative, TVGuide.com launched a new homepage today that provides continually updated daily content and gives readers
the freshest, most authoritative take on the latest news about television. All news stories that are reported by the company???s reporters and
editors from TV Guide magazine, TV Guide Channel, and TV Guide Online will be featured first on TVGuide.com to ensure timeliness.
TV Guide magazine and TV Guide Channel will continue to provide coverage of television shows and characters and will expand upon and
provide context to selected stories that have broken first online.
Ian Birch, Gemstar-TV Guide???s chief content officer and editor-in-chief, TV Guide magazine, is overseeing the breaking news initiative, working
closely with Mark Bautz, TV Guide Online???s newly-appointed editor-in-chief, and Matt Singerman, senior vice president, programming for
TV Guide Channel.
Mr. Birch said, ???At TV Guide, our reporters and editors have the best access to news and information about the television business; including the
latest on the shows, storylines and characters our audience cares about most. By pooling our cross-platform resources to create a TV Guide News
bureau dedicated to breaking stories in a timely fashion, we???re ensuring that we deliver a daily must-read for TV fans. Using our Web site to break
news first, and then adding context through our magazine and channel is something this company is uniquely positioned to do.???
Other features of the new TVGuide.com homepage launched today include: TV Guide editorial commentary and user community about last night???s
shows, look-ahead previews and features about tonight???s best television, and an expanded emphasis on broadband video.
Please click on the link below to see TVGuide.com???s new homepage, which launched today:
www.TVGuide.com
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the ???Company???) (NASDAQ: GMST) is a leading global media, entertainment, and technology company that
develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The
Company’s businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property
licensing. Additional information about the Company can be found at www.gemstartvguide.com.
This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance or results to differ materially from those in the forward-looking statements, including risks and uncertainties related to the timely availability and market acceptance of products and services incorporating the Company’s technologies and content; our investments in new and existing businesses; the impact of competitive products and services; and the other risks detailed from time to time in the Company’s SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.
Note to Editors: Gemstar, TV Guide and TV Guide Online are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.
No. 1
Bella says:
Oh DAMN he can get my whole check
Posted: Apr 14, 2007 at 5:37 pm
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