The sad thing about this press release is that the event it’s promoting – 7Up’s launch of its new organic version – already happened or, for all we know, is still happening.
As part of its push to notify all would-be lemon-lime fizzy drinkers that all the unpronounceable chemical compounds will no longer be found on the ingredients label – unless they’re considered “all natural,” that is – the soft drink rounded up Ty Pennington to unveil a “2-3 story 7UP Natural Bottle” at Greeley Square (6th Ave and 34th Street).
Spectacle, we know. But after last year’s live billboard in Times Square, it takes a lot more to impress us. So that’s where these personalized notes from publicists come in:
FYI ????????
A $1 donation will be made to the Fresh Air Fund for every bottle of 7UP 100% Natural sampled today???????Plus you can stalk Ty Pennington and gawk at a 24foot tree shaped like a 7UP bottle.
We’d rather wait for late November for a 65-foot-plus version of an actual tree. The full carbonated release, after the jump.
* * * MEDIA ADVISORY * * *
Extreme Home Makeover????????s Ty Pennington to Reveal
7UP????????s Extremely Natural Makeover
The Original UNCOLA???? Celebrates 77th Anniversary By Transforming New York????????s Greeley Square into a Natural Getaway
MONDAY MAY 15th, 2006
WHAT: Ty Pennington will give New York????????s Greeley Square a natural makeover ???????? 7UP style. Pennington will reveal a larger than life 7UP natural bottle and invite New Yorkers to taste 7UP, now 100% natural.
For every bottle of 7UP now 100% Natural sampled, a $1 donation will be made to the Fresh Air Fund ???????? the non-profit organization that provides natural getaways to more than 1.7 million New York City children from disadvantaged communities.
WHO: Hosted By: Extreme Home Makeover????????s Ty Pennington
Broadcast Visuals Include:
???? Ty Pennington with his trademark blow horn unveiling the 2-3 story 7UP Natural Bottle (details on its natural materials, who created it, etc. available)
???? THOUSANDS of New Yorkers sampling the 7UP 100% Natural for the first time
WHEN: Monday, May 15, 2006 – 10:00am (9:30am call time for media)
WHERE: Greeley Square at 33rd Street – between 6th Avenue and Broadway
CONTACT: XXX, 646.XXXXXXX, XXX@ketchum.com
Day of Event: 917.XXXXXXX
DETAIL: 7UP, a flagship brand in the Cadbury Schweppes Americas Beverages portfolio, is going natural. Starting in April 2006, just in time for its 77th anniversary, the original UNCOLA???? will be the first mainstream lemon/lime carbonated soft drink to be made with 100% natural ingredients.
Satellite Feed Information:
Monday, May 15th, 2006 2:00 PM – 2:15 PM ET & 6:30 PM – 6:45 PM ET
Tuesday, May 16th, 2006 – 3:00AM – 3:15 AM ET
IA 6 / C-Band / Transponder 16 / Downlink Freq: 4020 Horizontal
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