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‘Paste’ mag triples readers with ‘Tracks’ mailing list

Paste magazine last made headlines when they rejected an ad from Matador Records for Stephen Malkmus’s album, which the mag deemed too racy. Now they’re popping up again with huge, huge news! They’re taking over the subscription list of the defunct Tracks, which folded in April after its Spin and Vibe founders couldn’t drum up the cash to keep it going.

And just how will the Tracks mailing list affect Paste’s subscriber base? It’s gonna triple it. Yes, triple! From 15,000 to .. 50,000! That rate base is popping up to 120,000, which puts it on par with Vice mag’s numbers.

Jun 17, 2005 · Link · Repond

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