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Prince Charles has launched a global campaign to raise awareness for The Prince’s Rainforests Project aimed at saving the rainforests by highlighting the dangers of deforestation.

The Prince of Wales enlisted the help of celebrities and well-known faces, including sons Princes William and Harry, the Dalai Lama, Harrison Ford, Robin Williams, Joss Stone, Daniel Craig and soccer legend Pele for a 90-second public awareness video in which they are joined on-camera by an animated Argentinean Horned Frog serving as a symbol of the rainforest.

The public can support the cause by signing up on rainforestsos.org or by texting SOS and their email address to 60777*.

View The Prince’s Rainforests Project video below.