Lindsay Lohan wasn’t amused by the E-Trade talking baby commercial that aired last month during the Super Bowl showdown between the New Orleans Saints and the Indianapolis Colts. She was definitely in the minority on that one because the ad was judged one of the top picks from the 150 commercials aired that day.
The ad shows a toddler boy apologizes to his baby girlfriend because he didn’t call her the night before. She chimes back: “And that milkaholic Lindsay wasn’t over?” He replies: “Lindsay?”. At that point another baby girl, presumably Lindsay, pops into the video frame and slurs, “Milk-a-what?”
Lohan is reportedly considering a $100 million lawsuit according to her lawyer Stephanie Ovadia, who claims that the actress has the same single-name recognition as Oprah or Madonna. “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit. They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.”
Ovadia is seeking an injunction to force the spot off the air and will go after $50 million in exemplary damages and $50 million in compensatory damages for the ad that was seen by over 100 million people on Super Bowl Sunday alone and continues to appear nationally.
Grey Group produced the spot for E-Trade. Spokesman Chris Brown said, “We just used a popular baby name that happened to be the name of someone on the account team.”
Check out the video below and let us know what you think. Does LiLo have a leg to stand on?