Kirstie Alley has been the voice of Jenny Craig for the past several years. We have watched the overweight actress closely during her transformation. Her 75 pound weight loss gave millions of people the inspiration to pick up the phone and call Jenny.
Kirstie, former star on the wildly popular Cheers, shocked all of us when her once svelte body ballooned. After all, Hollywood stars are stick thin. They don’t let themselves go – or so we thought. Last year Valerie Bertinelli joined the Jenny Craig bandwagon and was featured in a humorous ad campaign along side Kirstie Alley. The clever commercials pitted the ever irreverent Alley against the sugar and spice Bertinelli. Now Queen Latifah has joined the ranks and will bring a new dynamic to the franchise.
Kirstie assures us that she’s ok with the parting of the ways. In fact, she will turn these lemons into lemonade with her own brand of weight loss. Why not. She has invested a good deal of time and energy into weight loss. She has proven that she is committed to the process. She is betting that she can tweak the formula that worked for her and spin it into a money making proposition. She has gained credibility and is striking while the weight loss success story is still fresh in people’s minds.
She plans to roll out her own branded program in 2009. We wish her well in that endeavor. Check out Kirstie’s before and after photo after the jump.