MTV Puts Prayers in Scripted Series (That They Admit Have Scripts)
Perhaps you’ve heard, MTV is having a bad day week month year. Slashing 250 jobs. Forced to revamp flagship show TRL because nobody watches it. Reluctantly resurrecting Road Rules and finding that, still, nobody watches it. And did we mention that even MTV staffers hate the expensive revamp of MTV.com?
So what else is a “music” network in peril to do but – for the first time in five years – place a bet on scripted programming.
Net, under newly promoted prexy of entertainment and programming Lois Curren, has picked up half-hour drama “Kaya,” about the tribulations faced by a teenage girl when she and her band become rock stars. Between eight and 12 episodes have been greenlit, and the show could debut in the fall, though MTV declined to confirm these details. […]
MTV has high ambitions for the single-camera show, which it says simultaneously exposes a “rock star on the brink of destruction and the underbelly of the music industry.”
None of which, of course, is to be confused with the unscripted series Laguna Beach, The Hills, and Maui Fever.
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