Recognizable Sports Anchor To Perform Same Job For Different Company
Time Inc. has lured SportsCenter mainstay Dan Patrick away from ESPN The Magazine and his ESPN radio show and convinced him to totally switch directions. In a stunning turnaround, Patrick will henceforth be a senior writer at Sports Illustrated magazine and will host a radio show for Sports Illustrated’s website.
Yeah, we’re still trying to wrap our heads around it, too. But as far as we can tell, the name of the game is still synergy—meaning the only that’s really changed here is the brand. And, presumably, the number of zeros on those paychecks Patrick’s cashing.
[Folio]