For quite some time now, The Good Place actress Jameela Jamil has been using her platform to promote body positivity -- and shame stars who do the opposite.
Jameela has accused Khloe Kardashian of peddling lies and diarrhea by endorsing weight-loss products in front of her impressionable audience.
Now, Khloe and her entire family are hitting back. Jameela says that this just shows that they don't care about their fans so long as they get paid.
In an interview with The New York Times, momager Kris Jenner was all too happy to talk about how much money her daughters rake in.
She was less than thrilled when asked about Jameela's criticisms that Khloe peddles sickness-inducing products to vulnerable young girls.
"I don’t live in that negative energy space,” Kris responds dismissively.
This is -- and I say this as someone who loves Kris tremendously -- a trap into which many celebrities fall, where they avoid "haters" and "negative energy."
That is good when ignoring genuine trolls, but when you're also tuning out genuine criticism, that's how you end up in the celebrity bubble.
“Ninety percent of people will be really excited about the family and the journey and who we are," Kris assesses.
Jameela has specifically spoken about Khloe.
She laments that social pressure and body-shaming pushed Khloe to totally transform her body (she regrets the shaming, not Khloe's fitness routine).
But she has come down hard on Khloe for pushing "fit teas" that are not FDA approved, have unpleasant effects, and are not Khloe's weight loss secret.
"Well, listen, I am showing you what to do," Khloe responds during her interview.
She's saying that because she shows her workout on Snapchat, that her product endorsements are moot.
Khloe then goes on to refer to Jameela as being a "silly person."
Khloe gives an example of her workout to the interviewer, saying: "15 repetitions, three times, here’s the move. ..."
Kim, who is both fierce to defend her family and excellent at breaking down an argument into bullet points, was prepared for this question.
She defends promoting teeth whitening products, saying: "I don’t have veneers. People really think that!"
She defends endorsing waist trainers, saying: "I got them for my friends after they had babies!"
She notes that Kendall's Proactiv promo was legit, saying: "She never thought she’d ever be able to be a model because of her acne."
Kim also cites an instance in which she turned down a $1 million promo deal because Kanye warned her that it was a company that rips off his designs.
He later found a way to pay her back for that lost revenue. All seven figures of it.
"He wrote me a check for that amount," Kim reveals. "And said ‘Thank you so much for always being supportive and not posting.’"
Kim also suggests that product endorsements are important because they help to make her a good mother.
"If there is work that is really easy that doesn’t take away from our kids," Kim explains. "That’s like a huge priority."
"If someone was faced with the same job opportunities," Kim suggests. "I think they would maybe consider."
She's right, of course, but most of us don't have hundreds of millions of dollars already. Kim is worth about a third of a billion dollars.
"You’re going to get backlash for almost everything," Kim says, adding a hefty dose of fatalism.
"So as long as you like it or believe in it or it’s worth it financially," she reasons. "Whatever your decision may be, as long as you’re O.K. with that."
That's the celebrity bubble. it seems that Kim can't tell the difference between hate for showing some skin and genuine criticism.
Now, Jameela has responded on Twitter.
She summarizes their words as "Essentially, ‘F--k the young, impressionable people, or those struggling with eating disorders, we want the money.’"
That's not what they said in so many words, but ... yeah.
"I have been given these same opportunities to [promote] this stuff," Jameela notes.
In addition to being an actress and model, Jameela is one of the most beautiful women on the planet.
"And I don’t do it, so," Jameela reasons. "They don’t have to. Thank you, next."
We don't expect that every Kardashian or other celebrity will comb through every single comment and reply.
Even if they did, we can understand how it could be difficult to differentiate between "die, skank!" and "this promo is bad, here's why."
After years and years of fame, it's all just background noise to them.
Kim does suggest that others would trade the health of a few impressionable teens for six or seven figures.
If you could make $1 million for a single photograph of yourself advertising a laxative tea, would you take it? Probably.
Would you take it if you were guaranteed that 100 teenage girls would use it as part of their eating disorders? How about 1,000 girls? More?
That sounds like a question that would be posed on Black Mirror. But we know how the Kardashians would answer.