It's not like this is the first time Kourtney Kardashian has shown off her birthday suit.
So we're not completely shocked by her powerful choice to promote her new mystery brand titled Poosh, all while posing completely naked for the gram.
And while the nudity has some of our attention, of course, it's Kourtney teasing her new project to her 74 million followers that's got everyone buzzing.
"C O M I N G. S O O N," she captioned her sexy snap.
In the photo, Kourt might be showing off her ah-mazing bod, but she totally means business.
Holding a laptop and a cup of tea with a towel on her head, the mother-of-three drops hints at what's to come from her new line Poosh.
E! News confirms that Poosh is a lifestyle site, however, the website still remains a secret.
If you pay close attention to the photo, you will notice that it definitely gives off a lifestyle vibe.
Especially with the random objects surrounding her, such as a set of towels, to what seems to be essential oils and beauty products.
Considering the Keeping Up with the Kardashians star has dabbled with makeup, fashion, and beauty products, most are expecting a lifestyle line to accompany her site.
In the past, she's partnered with PrettyLittleThings and Kylie Cosmetics, her sister Kylie Jenner's successful beauty brand.
It's also no secret that Kourtney is a huge promoter for healthy and naturally made beauty products.
The 39-year-old even made a visit to Washington D.C to voice her concern for cosmetic safety, stating that having three kids makes her more conscious of ingredients in products her family uses.
The nonprofit that invited her to Washington is pushing for a revision of updated cosmetic testing laws.
And with the pressure from her younger sister, Kim Kardashian, who constantly nags Kourtney about being "the boring one" and having no passion project of her own, we think this is an excellent move for her.
On the brand's IG account, collage-type cut-outs read, "This isn't a monologue." While another reads, "It's a dialogue."
The website is just as secretive, featuring the bare-skinned picture of Kourtney with the following statement, "Be the first to know. Sign up below."
Fans too believe the site may have something to do with fashion, considering her killer Fashion Week looks where she stepped out of her comfort zone wearing avant-garde ensembles.
It's also obvious, if you are an avid watcher of the show, that Kourt has a major passion for home decor, which many believe could also be part of her new venture.
And If you are a real fan of the oldest Kardashian sister then you know she calls her daughter, Penelope Disick, Poosh.
Which many are guessing is what inspired her site name.
"You'll be her first role model, her first friend, her first love." My little Poosh," she wrote on Instagram back in February.
While we know Poosh is a lifestyle site, it's still unknown what types of products will be released and when.
But as for now, we're stuck playing the guessing game while we keep our eyes on Kourt's social media accounts for more answers, and probably more nudity.
We have a feeling the Poosh site will be here sooner than we think. And we can't wait.