In a recent interview, Kendall Jenner expressed regret over that controversial Pepsi commercial from April of last year.
But at least no Pepsi can has ever been accused of beating up its girlfriend.
The same, of course, cannot be said for Chris Brown.
And this explains why so many Kendall Jenner fans are aghast at the model's decision to make a cameo in Brown's latest music video.
As previously reported, Jenner appears in the video for "Freaky Friday," a collaboration between this violent artist and a rapper named Lil Dicky.
At one point in the footage, Dicky takes the form of the Keeping Up with the Kardashians star, crooning:
Holy sh-t, I got a vagina, I'm gonna learn. I'm gonna understand the inner workings of a woman!
(This is seriously profound and lyrical stuff, folks.)
Jenner hasn't explained her motivation for this appearance, but Brown pleaded guilty to physically assaulting then-girlfriend Rihanna in 2009.
He has also had a tumultuous relationship with his ex Karrueche Tran, who had a restraining order taken out against him in 2017 and who has also accused him of attacking her.
Why would Kendall possibly associate herself with the singer?
We have no idea.
And we aren't the only ones demanding an answer while questioning Jenner's decision-making process here.
“Please tell me you’re not supporting chris brown,” one Twitter user wrote in response to the 22-year-old's Tweet about her cameo, while another fan added simply:
“Girl please don’t support an abuser.”
Along with Jenner, meanwhile, Ed Sheeran also appears in this same music video.
He's one of the most successful solo artists out there and most definitely did not need any sort of professional bump from Brown.
So... what the heck were you thinking, Ed?!?
"@edsheeran is on a song with Chris Brown. And in my opinion that currently makes him a dick,” one Internet user wrote.
And another chimed in as follows: “I will not be getting involved with that song. I thought he had better judgement.”
Followers really don't seem sure how to respond to Sheeran's cameo.
This is someone whose biggest controversy to date was... we don't even know. Briefly guest-starring on Game of Thrones last season, we guess?
"I’m kinda upset Ed Sheeran’s on a Chris Brown song cause I hate supporting that a–hole abuser but I love supporting Ed," Tweeted a confused fan.
Last week, Brown's beating of Rihanna returned to the news after Snapchat actually posted an advertisement that mocked his assault conviction.
The message asked users whether they’d rather “slap Rihanna” or “punch Chris Brown.”
Really, this is a thing that happened.
A spokesperson for the social media app apologized in a statement shortly after the ad went viral, saying the “advert was reviewed and approved in error, as it violates our advertising guidelines."
Rihanna also said something directly to the company at the time:
“I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!
"You let us down! Shame on you. Throw the whole app-oligy away."
In conclusion: Chris Brown sucks and Kendall Jenner has a lot of explaining to do.