There's cute, like when dog owners turn their best friends into precious memes.
There's really cute, like when little kids express love in adorable, innocent fashion.
And then there's this.
In other words, super duper extraordinarily so-very-endearing-we-just-want-to-scream-all-day-in-delight cute, like when Prince George turns four years old and his family releases the following photo in celebration:
Altogether now: AWWWWWWWWWWWWWWWWWWWW!!!!!!!!!!!
The very sweet child, whose birthday is on July 22, is smiling from ear to ear in the picture above, while wearing a cute striped button-up shirt.
Kensington Palace shared on Instagram on Friday afternoon:
“The Duke and Duchess are delighted to share a new official portrait of Prince George to mark His Royal Highness's fourth birthday tomorrow."
Added the Royal Family in this statement:
“The photograph was taken at Kensington Palace at the end of June by Chris Jackson."
"The Duke and Duchess are very pleased to share this lovely picture as they celebrate Prince George's fourth birthday."
"[They] would like to thank everyone for all of the kind messages they have received.”
Prince William and Kate Middleton are parents to George and a two-year old daughter named Charlotte.
They have made a point to keep the children far away from the spotlight, rarely exposing them to a curious public and/or an irritating group of paparazzi.
Every now and then, however, around the holidays or around their birthdays, the beloved couple will unveil a new official portrait such as the one featured here.
George arrived in 2013 at 4:24 p.m. local time and weighed 8 lbs 6 oz at the time of his birth.
His proud parents carried him out to meet the press a day later for his first set of pictures.
Figuring they might as well get the deed over with on their own terms, lest anxious photographers try breaking down the gates of their home, they debuted the heir in all his glory.
Shortly thereafter, as depicted below, the Royal Family posed for a set of memorable portraits as a unit, George included.
Later this year, George will start pre-kindergarten at a private school in London.
He had previously attended nursery school at Westacre Montessori School near his family's home in Anmer Hall in Norfolk, England.
“George is very lively and Charlotte is very ladylike,” the 35-year-old Prince William has said of his kids in the past.
“They’re both delightful of course."
As for whether or not William and Kate will soon add to their brood, or whether Kate hired a supernanny to deal with the two they have as is?
Give the rumors a rest, will ya, people?!?
Let's just focus on the precious kids they have right now, and gaze in wonderment upon them in additional pictures below ...