O.J. Simpson is about to be cut loose from prison, and already, talk has begun regarding his future plans to pen a bombshell tell-all.
If the alleged murderer were to write a news memoir, Caitlyn and Kris Jenner would be scared s--tless, and they're far from alone.
Even if you take out the ongoing speculation that O.J. Simpson is Khloe Kardashian's father, he has a lot of history with that family.
History, and no doubt quite a bit of dirt.
The Kardashian-Jenner family is far from alone in that respect; O.J. could throw a whole lot of people close to him under the bus.
Or Hertz rental car shuttle, if you will.
Perhaps for this reason, there's been intense interest in his rise and fall, from ESPN's O.J.: Made in America documentary to FX's miniseries.
Simply put, Simpson makes for great television and online gossip fodder, based on who he is, what he did and what he might do next.
This may not translate to the book world, however. Watching O.J. documentaries is one thing ... paying him money for a book is another.
According to insiders, just about every major publisher is prepared to give him a major stiff-arm once O.J. gets paroled later this year.
Simpson has served nearly nine years of a sentence of 9-33 years for kidnapping and robbing people, not for the two people he killed.
ALLEGEDLY killed, sorry. Our fault there.
Anyway, hot as his "brand" is, and hilarious as stories of Simpson masturbating in prison might be, dude is basically the third rail of publishing.
In a rare display of foresight, booksellers fear the inevitable backlash, or boycott, that could doom the project and their future prospects.
It's almost like this happened before ...
By and large, Americans still believe there's a very good chance O.J. is guilty of the 1994 double murder of his ex-wife and her friend.
While a parole board can't think about that when weighing his release based on the crime for which he was locked up, the public will.
Keith Urbahn, president of Javelin, said, "Consumers won't spend 20 bucks on a self-aggrandizing book about how he's turned his life around."
O.J. landed a book deal in 2007 for the ill-conceived If I Did It, which ultimate got Judith Regan canned from her position at HarperCollins.
In that tome, Simpson actually penned a "hypothetical" sequence of events detailing how he would've killed Nicole. If he did it, that is.
Pretty disgraceful, and still on the minds of people in the book world these days who aren't willing to go down that ridiculous road.
Simpson told a Nevada parole board last week that he was simply trying to retrieve items that he believed had been stolen from him.
He maintained that it was only by sheer coincidence that he and his would-be robbery victim wound up in the same city on the same day.
"As a perfect storm we all ended up in Las Vegas, you know?" Simpson said. "I was there for a wedding and [heard] the property was there."
O.J. often contradicted himself, offering excuses and justifications, then saying he takes "full responsibility" for the crimes almost interchangeably.
In response to allegations that he pointed a gun at the robbery victim, Simpson stated, without irony, "I would never, ever pull a weapon."
He also claims to have led a "conflict-free life," though he regrets being unfaithful to his wife and turning his back on his religious beliefs.