These days, if you hear anyone talking about Taylor Swift, your first reaction may be "Taylor Swift who?"
Well, not really. You'd probably roll your eyes and try to change the subject, but you see where we're going with this.
Taylor's been staying out of the spotlight for months now. Besides releasing that 50 Shades Darker music video with Zayn Malik and performing at Super Bowl pre-show, she's pretty much been in hiding.
It's worth noting that at that pre-show, she told the audience that "I'm only doing one show in 2017, and as far as I know, this is that show."
She's barely been on social media except to promote those couple of projects, and she hasn't been spotted by paparazzi in nearly two months.
It's a weird move for the biggest pop star in the world.
And now, thanks to a new report from Hollywood Life, we may know why.
An insider explains that Taylor "enjoys being connected with her fans but she also struggles with the negativity and bullies that she deals with whenever she reads Instagram comments."
Girl, you're a pro now. You know better than to read the comments.
Still, she's "loving her break from social media."
"She will be back to posting more regularly soon," the source says, "but for now she is really appreciating detoxing and being unplugged from some of the negative energy online."
While this is a solid theory and we can definitely believe that Taylor is having fun just living her life away from the spotlight, we imagine bullies aren't the only reason she's been keeping quiet.
Let's not forget, the girl had a pretty horrific year last year.
You know, for Taylor Swift.
She broke up with Calvin Harris and hooked up with Tom Hiddleston very soon after, sparking cheating rumors and beginning the most embarrassing courtship of all time.
Critics and fans alike gave her the side-eye for how she behaved with him, and they broke up after a few months together.
Around the same time, Kim Kardashian released a certain series of recordings of a conversation between Taylor and Kanye West.
The recordings proved that Taylor had lied about Kanye asking her permission to rap about her in his song "Famous," and they also proved that Taylor was playing the victim in their renewed feud.
Then, when election season was underway, she never spoke out at all about the candidates, causing many people to accuse her of being a "fake feminist" who only uses the movement when it can make her look good.
To this day, she still hasn't said a word against Donald Trump, which, to many, isn't OK.
So it's probably safe to say that she's waiting for a lot of those memories to fade before she tries to drop her next mega hit album, you know?
That's the way the Taylor Swift game is played, after all.