For weeks now, we've been hearing rumors that Kourtney Kardashian is pregnant with her fourth child.
Interestingly - though not surprisingly - most reports have Kourtney making the baby with her longtime on-again, off-again boyfriend Scott Disick.
It's important to note that at this point, nothing has been confirmed.
Fortunately, nothing stays private for long in the Kardashian family.
Insiders are claiming that Kourt and Scott are planning to share the news of their forthcoming bundle of joy with her famous family (and a full E! camera crew) on Christmas Day.
Of course, until the big day comes - and the Instagram posts of Kris Jenner unwrapping a box with a positive pregnancy test inside go live - these reports will remain rooted in speculation.
And naturally there's some disagreement among sources.
Reports conflict as to whether Kourtney is already knocked up or simply hoping to get knocked up in time for the holidays.
(There are few tabloids screaming that she's not pregnant and has no intention of becoming pregnant, because, well ... that would be boring.)
“Both [of them] want to make it work for them and their kids,” an insider tells E!
“The two are doin’ it non-stop in hopes of getting pregnant again."
At this point, if Scott and Kourtney are still hoping to have a bun in the oven in time for the holiday, they better be going at it with the frantic energy of a weekend dad in the Target toy aisle on Christmas Eve.
It's interesting that the news of Skourt bangin' with a purpose comes from the network that made the Kard clan famous, but obviously, that doesn't necessarily mean it's accurate.
The Kardashians aren't quite as reliant on marriages and pregnancies as, say, the Duggars, but the former ratings juggernaut that is KUWTK has shown signs of slowing down in recent years.
Another Kourtney pregnancy might help keep viewers engaged and the series afloat.
Of course, if that doesn't work, producers may want to consider the possibility of a Trump-Kanye spinoff.
Could be yuuuuuge.