Some might call this a publicity stunt, but most people can safely assume that Rob Kardashian is being dramatic.
For the second time time in 2 months, Kardashian has gone ahead and deleted every single photo from his Instagram account, and unfollowed anyone he had been following.
This includes a photo from designer Tommy Hilfiger, who had shown off a pair of Kardashian's Arthur George socks on a private plane.
Either Kardashian is likes a good digital cleanse, or he's mad about something again.
The first time this happened, he and fiancee Blac Chyna had a massive blowout while filming their reality show, Rob & Chyna.
"Rob and her have been getting into little tiffs and Blac Chyna flipped on Rob," a source told E! News back in late July.
"He was so pissed at how she spoke to him, so he deleted everything about her to hurt her."
"Rob has never cheated on her, but she is very paranoid about that from past experiences," and reassures us that they are "fine" now.
"[They're] back in love and have spoken through their fight."
Another source told Us Weekly that their fight was "explosive."
"Yes, it was a fight, but they will be over it and basically are,” the source said.
The source added that Chyna was making plans to hang out with her own friends, and Kardashian got a little whiny, claiming that he was being "neglected."
“They’ve been spending a ton of time together and filming a show together.
"Add to that the stress of a new relationship and it’s inevitable that there will be some tension and fighting.”
So, what led to this explosive fight?
“They were filming this weekend, and one of the people in her crew asked her to do something without him, and he snapped.
"They started talking again [on Sunday] though and made up [on Monday].”
Kardashian is notorious for deleting Instagram pictures whenever he's at odds with a loved one. He did it with Chyna this past winter, as well as in 2015.
Kardashian is said to not be happy to be in front of the camera again, and it's caused tension between him and Chyna.
At certain points during filming, Kardashian would not show up because he was either angry with Chyna or resentful of the fame that his family has enjoyed while he's been in hiding for the past few years due to weight gain and depression.
It's anyone's guess if the show will go beyond one season, given the rumors that have surrounded it regarding Kardashian's hesitation to be back in the spotlight.
Here's a look at a clip from Sunday's premiere of Rob & Chyna, focusing on the couple's latest fight: