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Today marks what would have been the 72nd birthday of Robert Kardashian, Sr.

The Kardashian patriarch accomplished a great deal before succumbing to esophageal cancer in 2003, but obviously his most famous accomplishment is fathering four children who have launched a multi-media empire and become brands unto themselves.

Robert Kardashian, Sr. and Rob Jr. Photo

Several members of Robert’s family paid tribute to him on social media today, including Kylie and Kendall Jenner – the children of his ex-wife’s second marriage, who were just grade schoolers when he passed.

Obviously, Kylie in particular would have very few memories of Robert, so perhaps that’s why she chose to take a more personal approach to honoring his memory by posting a photo that also features her brother, Robert, Jr.

"Rob is a spitting image of his dad. I love this pic," Kylie captioned the above photo. "Happy Birthday Robert."

The photo is meaningful not only because of the tribute to Robert, Sr., but it also because it serves to squash rumors that Kylie and Rob are feuding as a result of his relationship with her longtime rival Blac Chyna.

She’s not the only to one to Robert by way of the family he started so long ago.

Kim Kardashian posted the first public photo of her son, Saint West, in honor of her late father.