IHOP has finally gone too far in its recent attempt to be young, hip and edgy.
Over the past year or so, the beloved breakfast chain has clearly made an effort to change its social media game, Tweeting such messages as “pancakes are on fleek” and asking this delicious menu item to “back that stack up.”
Pretty funny overall, really, and successful too:
Over the course of this unique run, IHOP has seen numerous messages get reTweeted, while AdWeek has praised the business for finding "its voice on Twitter," saying "it sounds an awful lot like a teenage hip-hop fan."
But teenage hip-hop fans make dumb jokes sometimes... and IHOP is now guilty of the same.
On Sunday, as seen above, the restaurant chain posted a picture of a stack of pancakes with the caption: “Flat but has a GREAT personality.”
The backlash to this offensive, misogynistic message was swift and harsh, prompting its removal and the following response from IHOP:
"Earlier today we tweeted something dumb and immature that does not reflect what IHOP stands for. We're sorry."
Fair enough. Case hopefully closed now.
But hopefully not the end of IHOP's fun Twitter account because, come on...
"Is it worth it, let me work it. I put my fork down, flip it and reverse it."
THAT's funny stuff.