Oops! Bill Cosby's social media team's bad!
Earlier this week, folks in this legendary comedian’s camp shared a link to a meme generator and told Internet users to “go ahead. Meme me!”
They hoped to inspire some funny jokes in order to build solid PR for Cosby.
Instead, however, folks used this opportunity to reference numerous rape allegations that have surfaced around the star over the years, with over a dozen women having come forward at various times and claimed Cosby sexually assaulted them.
Cosby has maintained his innocence and none of the assertions has resulted in criminal charges.
But they were brought back into focus last week when comedian Hannibal Buress turned his attention to Cosby's sordid past during a stand-up set.
["Bill Cosby] gets on TV, 'Pull your pants up, black people. I was on TV in the '80s. I can talk down to you because I had a successful sitcom,'" the Buress said while performing at Philadelphia's Trocadero Theatre. "Yeah, but you raped women, Bill Cosby, so turn the crazy down a couple notches."
Appearing on Howard Stern's Sirius XM radio show soon after his set, Buress expounded on his controversial words.
"It's a weird thing," he said of the public response to his quips. "Somebody filmed my show in Philly, [but] I've been doing that bit off and on for six months, talking about the Cosby situation. But it's just information that's out there, you know?
"[It] wasn't my intention to make it part of a big discussion. It was just something that I was doing at that venue right there."
That may be so. But it's gone far past one venue in Philadelphia and exploded across the World Wide Web.
Much to Cosby's chagrin.
Reps for the long-time sitcom star have yet to respond to the downward spiral of this meme generator.