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A long time ago, in a galaxy far, far away (or at least it seems like it), a number of Hollywood A-listers used to model clothes for Abercrombie & Fitch.

Some of these young men and women look like they were designed to wear the famous brand, while others who once modeled it will likely surprise you.

Especially #7. We did not see that one coming one bit …

It’s hard to believe that before she was winning Oscars, posing for magazine covers, and ruling Hollywood, a young Jennifer Lawrence was doing this.

And yet at the same time, it’s not. Just look at her.

She was just about the most naturally beautiful human being to ever exist on the planet, and she still is. Channing Tatum modeling for Abercrombie?

Similarly believable and as epic as you would think.


Shot by Bruce Weber, the fashion brand has employed a who’s-who of talent on the rise and future stars over the years, with seemingly no end in sight.

A 2014 campaign includes Steven R. McQueen, familiar if you watch The Vampire Diaries online, Arrow‘s Colton Haynes, and Revenge‘s Christa B. Allen.

Check out the gallery above and marvel at the careers some of these models went on to achieve, and just how far A&F has fallen since its iconic heyday.

Seriously. Abercrombie is the worst company ever, more or less, based on any number of news reports and anecdotes to hit the web in recent years.

J-Law wouldn’t model for them now, we’d guess.