Miss America crowned Kira Kazantsev its 2014 champion last night, giving a representative from New York the title for the third consecutive year.
But to many (male) viewers, the real winner of the Miss America pageant was Miss Nebraska, Megan Swanson.
While beloved The Bachelor host Chris Harrison was discussing the evening wear portion of the competition, noting how judges will be evaluating the "personal style and flair" of each contestant, the camera panned to Swanson.
Or, specifically, to Swanson's crotch as she uncrossed her legs and turned this ABC program into a late-night Cinemax movie. Whoa there! NSFW Alert, people!
So, why didn't Swanson take home the crown?
These Kira Kazantsev photos help explain: