Following the shocking celebrity nude photo scandal that began on Sunday, Apple launched an investigation into the security of its iCloud service to determine if it had been compromised by hackers.
The company reports - perhaps not surprisingly - that they are in no way to blame for the hacks, as whoever obtained the nude photos of Jennifer Lawrence, Kate Upton, and numerous other female celebs did so using the women's actual user names and passwords.
While that may sound like good news for iCloud users, it adds a new, troubling layer to the nude photo scandal.
Many originally believed that the leaks were the result of a "smash-and-grab" style hack in which thieves somehow gained access to the storage service, sought out celebrity accounts, and stole all that they could before being detected.
But that theory has been discredited as new information has come to light.
First, actress Mary Elizabeth Winstead's response to the hack included a claim that the photos of her that appeared online had been deleted several years ago.
Now we know that the accounts were accessed individually, using personal data. That's led many to believe that these women were targeted individually, perhaps over an extended period of time.
As we reported earlier, the hacker may now be on the run from authorities who seems to believe are closing in on him.
We'll keep you updated on this developing story as more details become available.