South Dakota news anchor Nancy Naeve became one of the stars of the web this week when she dressed down viewers for complaining about storm coverage.
Her co-worker at ABC affiliate KSFY in Sioux Falls, meteorologist Shawn Cable, had to break in to regular programming to report a confirmed tornado Sunday.
The tornado, one of many seen in the upper midwest over the past week, touched down in Hospers, Iowa, which is about 70 miles from Sioux Falls.
Viewers, however, were outraged and took to the phone and Facebook to complain about Cable interrupting the Once Upon A Time Season 3 finale.
The next morning on the air, Cable showed footage of the tornado and then apologized for interrupting a TV show the night before. Naeve was not having it.
"No show is as important as someone's life," Naeve states. "But I tell you what. If it was your home and your neighbors, you would feel differently."
"So please don't do that. That's not nice."
Naeve's impassioned plea was posted to YouTube by Cable, and has been viewed more than 333,000 times. She has earned praise from her counterparts.
"I feel overwhelmed," Naeve says.
"I've had an outpouring of emails, Facebook messages and tweets from Meteorologists across the country thanking me for taking a stand. It's been great hearing from everyone."
Meteorologists such as Bill Evans of WABC-TV in New York says:
"Because we're in the tristate area, if you have thunderstorms in New Jersey, people from New York will go, 'I don't care what's in Jersey, you're interrupting Grey's Anatomy."
"Or if it's in New York, and it'll be the same thing in Jersey or Long Island," adding that he station is working on other means of spreading the information.
While viewers are taking to social media to vent their frustration, Evans said meteorologists are also using online platforms to inform their audiences.
"Everyone goes on Twitter. We put the radar and towns up and the maps, and they can see that," Evans said. "It helps keep (the backlash) from happening."
But, as Naeve said, the bottom line is that you can watch Once Upon a Time online anyway. There's no need to berate people for doing their jobs.