Peyton Manning "Omaha" Calls Earn 24K for Charity

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What's better than throwing for 400 yards in the AFC championship game, defeating your arch rival and earning your third trip to the Super Bowl?

How about netting your charity thousands and thousands of dollars?

A week after microphones picked up Manning screaming "Omaha" 44 times at the line of scrimmage during a victory over the Chargers, eight businesses in that city decided to donate $800 for each time Manning screamed this audible during yesterday's win against the Patriots.

The unique, fun deal netted $24,800 for the quarterback's Peyback Foundation after he barked it out 31 times on Sunday.

"This has been terrific for us," said David G. Brown, president and CEO of the Greater Omaha Chamber of Commerce, which headed up the charity drive. "Before Friday, we had calculated that news coverage of Omaha had generated the equivalent of about $10 million in advertising."

Brown added that the city had no interaction with Manning or his representatives about the effort, but presumed Manning would accept the donations.

"This is really great for Omaha as a community and for the businesses that are embedded here," said Todd Simon, a senior vice president of Omaha Steaks, which took part in the promotion. "Who knows whether any of this will translate to the bottom line, if ever, but it can't hurt."

And it's nice to know that Richard Sherman's postgame rant isn''t all people are talking about the day after these games.

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