Another scary movie, another awesome prank.
Following last year's Carrie joke - in which the PR machine behind that film made people believe a coffee shop patron was possessed - the producers behind Devil's Due have come out with their own frightening promotion.
It involves the sidewalks of New York City. A seemingly abandoned stroller. And what appears to be an innocent baby inside, waiting for concerned citizens to check on him.
Only this is no innocent baby. It's a robot that lets out a scream - and vomits and flips off the police - when approached, leaving folks to react in terror. Amazingly hilarious terror.