It's ON now.
Diddy just put Kendrick Lamar on BLAST on Instagram, taking issue with a claim he makes on Big Sean's "Control" where he calls himself the new King of New York.
Diddy disagrees. In hilarious, meme-tastic form:
Kendrick Lamar's verse of the Big Sean track - in which he SHREDS Lindsay Lohan, Drake, and everyone else - has been the talk of the web for the last 24 hours.
Diddy wasn't name-checked or threatened with murder (he's one of the few) on "Control," but he took issue with Lamar's lyrics about reigning over NYC.
That's Diddy's role, b!tch.
We'll leave the argument over who the real ruler of the Big Apple rap game is up to you, THGers ... but we have to give Diddy props for his retaliatory style.
Jay-Z had no comment, but based on the photo above, his pal's pretty much implying there's no daylight between their respective positions on Lamar.