Abercrombie & Fitch has lost another customer in Kirstie Alley.
The star blasted A&F CEO Mike Jeffries for his remarks in which he admitted he only wants thin, cool, attractive people in his clothes, and stores.
"Candidly," he said. "We go after the popular kids. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
Alley, who is also candid, and has struggled with her weight, was not impressed.
The star, 62, told ET, "So Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin' and blah, blah, blah, blah."
"That would make me never buy anything from Abercrombie."
Nor will her two young adult kids, William, 20, and Lillie, 18.
"I’ve got two kids in that demographic," she says. "But they will never walk in those doors because of his view of people ... forget women, his view of just people.”
Alley isn't the only celebrity to slam the store.
Sophia Bush, earlier this week, tweeted "Such a letdown to see that Abercrombie, a company geared toward teens, lets their CEO speak like this."
Backlash against the company also prompted a viral video campaign, "#FitchTheHomeless," in which filmmaker Greg Karber attempts to "re-brand" A&F.