In response to Abercrombie & Fitch CEO Mike Jeffries‘ recent comments about not wanting fat girls or "not so cool" kids in his stores, one guy decided to fight back.
Greg Karber came up with what he felt was a funny and creative way to "readjust the Abercrombie & Fitch brand" … giving their clothes to the homeless.
After scouring a local thrift shop‘s "douchebag section," Karber headed to LA’s Skid Row to dole out all the A&F clothes among the homeless population.
The results of his #FitchTheHomeless effort and his bid to troll the retailer and its suspect business practices are pretty amusing. Take a look below:
