Breastaurant Trademark: Approved for Bikinis Sports Bar and Grill

by at . Comments

More bad news for Hooters this week.

With a woman suing the chain because she believes it forced her to quit following brain surgery, a businessman in Texas has now legally claimed the term "Breastaurant."


Doug Guller, CEO of ATX Brands LLC - which owns Bikinis Sports Bar and Grill - has been granted approval from the U.S. Patent and Trademark Office for that term.

"We're really excited about receiving this federal trademark," Guller said in a statement. "Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America's ONLY breastaurant."

The Bikinis Sports Bar and Grill has locations in Texas, North Carolina and Oklahoma.

Last year, meanwhile, Guller actually purchased the abandoned town of Bankersmith, Texas. He then renamed this village, just a two-hour drive from Austion, "Bikinis."

At least the guy is very clear regarding what he's all about, huh?