Cheating Husband Billboard: Scorned Wife Calls Out Spouse ... But is it Legit?

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This awesome billboard on a North Carolina highway appears to call out a cheating husband, but is it legit? Or just a hoax or some marketing gimmick?

Cheating Husband Billboard

On the billboard, a play on the classic MasterCard ad campaign, Jennifer says busting a shady husband and using his money to advertise it is truly priceless.

There are some things money can't buy. Like vindication. For everything else ...

The GPS equipment, Nikon camera and billboard space? Totes worth it. Especially after that last dig about the cheater moving in with that skank Jessica.

As with any story like this, however, one can't help but wonder if it's all a hoax or stunt for a reality show. Stranger things have happened. A lot.

A local newspaper discovered that the billboard is owned by a company, Outdoor Signage, who referred inquiries to Marty Kotis at Kotis Properties.

Who did not respond to requests for comment.

The Huffington Post recalls that a similar billboard from a woman named Emily went up in 2006. Directed at a man named Steven, the one said:

"Do I have your attention now? I know all about her, you dirty, sneaking, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape."

Signed, "Your (soon-to-be-ex) Wife, Emily."

The billboard received so much attention that GMA wanted Emily to come on ... only to find out it was just clever guerilla marketing for Court TV.

Is that true in this case? You be the judge.