Facebook is testing a service that will charge users $1 to guarantee that messages they send to people they are not friends with arrive in users’ inboxes.
Launched in 2011, the oft-ignored “other” folder is where FB routes messages it deems less relevant. The $1 fee would re-route them to the inbox.
Not quite spam, these include messages from people you most likely don’t know, based on FB’s reading of your connections. Many users ignore this folder.
Now, users will be able to pay $1 to sent messages to non-friends.
Facebook is testing the service with a small number of individuals.
This could be used, the company says, “if you want to send a message to someone you heard speak at an event but are not friends with,” for instance.
FB says it could benefit the sender as well as the receiver.
“Or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox” in the event of an “important message.”
In October, Facebook unveiled promoted posts; For $7, regular users can promote a prominently displayed post to their friends, just as advertisers do.
The social network also says charging for messages could help discourage spammers … it’ll also help them get your credit card number, of course.