Rush Limbaugh, asserting that President Barack Obama spends too much time courting celebrities for campaign cash and endorsements during times of financial hardship for average Americans, referred to him as "Barack Kardashian."
The White House responded in kind.
"Two words: Donald Trump. Next question," said Obama's press secretary, Jay Carney, when asked about Limbaugh's most recent ridicule of his boss.
Trump, an outspoken supporter of Mitt Romney, has become a foil for Obama since he started fueling "birther" claims that Obama was born overseas.
Carney's comments aboard Air Force One came as Obama jetted to California for a set of fundraisers, one at the home of Glee creator Ryan Murphy.
Obama's re-election bid has also harnessed the power of celebrities like Sarah Jessica Parker, George Clooney and Jon Bon Jovi, among many others.
On Tuesday, Limbaugh hammered Obama's celebrity connections, highlighting his 2012 campaign's latest ad, starring Vogue editor Anna Wintour:
"It's an indication once again how out of touch they really are, how distanced they have become from the people who make this country work."
"It's an indication of what they think the strong drawing power of the presidency is. I'll tell you that's what's becoming. He's Barack Kardashian."
"He is becoming the male Kim Kardashian with this stuff," Limbaugh said.SIDE NOTE: Obama has said that he doesn't let his daughters watch the Kardashians, and also famously called Kanye West a jackass. Just saying.
SIDE NOTE #2: Kim's management team has yet to fire off a vapid Tweet about this, followed by a plug for some lame product. But give it an hour.
Asked if the president might be sending the wrong message, Carney said Obama's millions of mostly unknown small donors reflect his true nature.
"The difference between President Obama's support, financial support, and his opponent's is stark, but not in the way that you describe," he said.
"The fundamental difference is President Obama has vast numbers of small donors who support him. That is not the case for the Republican nominee."
"The fact that the president enjoys that kind of support speaks to what his policy priorities are. He's out there fighting for the middle class."
"The bedrock foundation of his support are millions of Americans who believe in his vision for this country's future and believe that he has their back."
As for whether Obama is actually a fan of Murphy and Glee, Carney deferred.
"I don't know the answer to your question," he said, unamused.
If the election were held today, for whom would you vote?