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This UCLA fan thought he had THE perfect marriage proposal planned, but his would-be fiancee shot him down – LIVE on the JumboTron at a basketball game.

It all went down Dec. 23. With the “Mistletoe Cam” scanning the arena to capture fans kissing, one Bruins fan was interested in something more memorable.

“What’s going on? Wait, this might be a little more than a kiss!” said the sideline reporter as cameras focused on the guy. She was right, but no one expected this:

UCLA Marriage Proposal Fail

“I knew that I was going to do this the first day I met you,” said the poor guy told his girlfriend as he bent down on one knee. “Now’s a good a time as ever.”

To everyone’s surprise, the woman took one look at a ring and shook her head. The announcer edged the mic toward her, but she pushed it away and ran off.

The best part, for everyone but the two people involved? The crowd collectively groaned as if the Bruins’ potential game-winner just rattled out at the buzzer.

Silver lining? UCLA beat visiting Richmond 71-63.