Even if Tom Brady and the Patriots knock off the Ravens on Sunday, the quarterback may not be the most handsome man associated with Super Bowl XLVI.
That's because David Beckham - who just signed a new two-year deal to remain with the Los Angeles Galaxy of the MLS - will be featured during a second quarter commercial... in his underwear!
The spot will mark Beckham's first campaign with H&M and will support the launch of his nine-piece bodywear collection, which hits 1,800 stores nationwide on February 2. He says of the collaboration:
"With my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I'm very happy with the end result and I hope H&M's male customers will be as excited as I am."