Wow. You don’t see Lady Gaga bottled up too often. Get it?!?!
Celebrity fragrances are nothing new. Paris Hilton and other stars have made a fortune by slapping their name on them. But Lady Gaga entering the mix?
Something about that seems off to us. Maybe because she’s got actual singing talent? Or because we’re afraid her signature scent will be sirloin steak?
In any case, Coty Inc. signed her to a “multi-product deal” and the first scent in her collection is due to hit shelves in Spring 2012. Brilliance takes time.
Stephen Mormoris, senior VP of global marketing, called The Fame singer “a fascinating cultural force” who will make a splash in the fragrance market.
What do you think her fragrance will smell like? Fireworks? Frog legs? Lobsters? The inside of a jail cell? Used fishnets? Various cuts of meat? Discuss!