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Publicity is inevitable when you’re famous, but certain celebrities dress down or try to avoid garnering attention from the celeb gossip media when possible.

Jessica Simpson, on the other hand, can’t get enough of it.

And who can blame her, really. She can’t sing or act, nor is she ready to crank out a cash-generating kid like little sister Ashlee. So the next logical step is to milk her relationship with Dallas Cowboys quarterback Tony Romo for whatever it’s worth.

Many cheesy pics and Cowboys playoff losses are sure to follow.

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THE CURSE TAKES A WEEK OFF: Jessica Simpson wore her boyfriend’s jersey in L.A., while Tony Romo led Dallas to a 14-10 win in Washington. [Photo Credit: X17 Online]