They're both British, share the same first name and, well, that's pretty much where the comparison ends between Gemma Arterton and Gemma Atkinson.
The former is making entertainment news headlines these days because she's going to be starring in the next James Bond movie, while the latter is typically relegated to the centerfold section of men's magazines.
Therefore, we're left with the age old question of talent versus breasts.
Would you rather spend the night with Gemma Arterton, discussing scripts and various acting techniques? Or an evening with Gemma Atkinson nude, staring at her body and stammering to make conversation?