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Move over, Ashley Judd.

You’re no longer the celebrity face of the University of Kentucky athletic department. As proven by the ad campaign below, that honor now falls to Tara Conner.

While we bet the school would sell even more tickets if it paired this former Miss USA with her ex-kissing partner, Katie Blair, we can see why just a glimpse of this beautiful face would spur interest in college hockey.

But if you’re a university looking for an advertising edge, here are a few other ideas The Hollywood Gossip staff has come up to help spur ticket sales:

If all else fails, you can always hand out copies of the Lauren Conrad sex tape at the gates.