She's been under intense scrutiny, to put it mildly, but if Miley Cyrus' goal is to make music history and be talked about, chalk this week up as a win.
Miley Cyrus' "Wrecking Ball" video attracted 19.3 million views in its first 24 hours online, 44 million in 48 hours and 71 million in 72 hours. All records.
In the process of her naked riding of the wrecking ball, she's re-writing record books and helping Vevo annihilate its competitors like never before.
These days, Vevo dominates the world of online music videos to a degree that is surprising considering the pedigree and head start of its rivals.
In August, Vevo racked up 49.3 million unique visitors and 609 million video views, crushing its nearest challengers, MTV, Yahoo and AOL music.
And that was before "Wrecking Ball" even came out.
The company, founded in 2009, was launched with the backing of Universal Music and Sony Music Entertainment, two of the three largest record labels.
Miley Cyrus' label, RCA, is under Sony.
Having established its centrality among music fans on YouTube, Vevo is now aiming to conquer the next big thing in music videos: mobile distribution.
Says Vevo CEO Rio Caraeff:
“Last year in the U.S. alone, 51 percent of our streaming happened off of the PC - on mobile, tablet, and television. That’s really what’s driving our growth.”
That and Twerking.
But seriously, the "emotional experience" that is Miley Cyrus growing up before our very eyes is not only generating buzz, but changing the industry.
She can't stop ...