Grammy-winning singer Bruno Mars will perform at halftime of Super Bowl XLVIII in 2014, a person familiar with the NFL's entertainment plans told the AP.
The season-ending event is set for February 2 at MetLife Stadium in East Rutherford, N.J. Yes, an outdoor stadium minutes from New York City. In February.
The potential for bad weather, marketing tie-ins and a deluge of media, advertising and branding giants may make this Big Game the biggest yet.
NFL Commissioner Roger Goodell recently noted that there's "already more buzz around this Super Bowl this year than any Super Bowl in its history."
The halftime performance will be a major stage for Mars, as the telecast has drawn over 100 million viewers in the United States alone in recent years.
Football season kicks off in earnest today.