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Now THIS is how you market a movie.

Steve Carell appeared on Ellen today for an interview, only he wasn’t actually Steve Carell. He was Gru, the lovable villain from Despicable Me and, of course, Despicable Me 2, which comes out on July 3.

Watch the actor stay in character, talk about Starbucks and then make his way through the audience in the following clip. Dancing, of course. Dancing like only Gru can:

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