Ellen Slams Abercrombie: Fitch, Please!

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Ellen DeGeneres is the latest celebrity to take Abercrombie & Fitch to task over its CEO's controversial and exclusionary marketing strategy.

The TV host discussed the topic in her monologue, slated to air on May 20.

"The [A&F] CEO announced that his stores will stop selling clothing for women larger than size 10," she said. "You know what I say to that? Oh, Fitch, please!"

"Beauty isn't between a size 0 and a size 8," said Ellen, echoing Kirstie Alley's criticism earlier this week. "It's not a number at all. It's not physical."

"I know a lot of kids watch this show, so I want to say one more thing to you all. What you look like on the outside is not what makes you cool."

"What's important," she urged, "Is that you're healthy and you're happy."

Ellen lamented that someone who's a size 10 could be considered a plus-size model and encouraged her viewers not to tolerate A&F's attitude.

And also, if you really want cool clothes, three words: "The Ellen Shop."

Yup, DeGeneres is as awesome as Mike Jeffries is hated right now.

The embattled CEO said in response to his growing chorus of critics that A&F is "completely opposed to any discrimination, bullying, or derogatory characterizations."

Jeffries said he does not discriminate based on "race, gender, body type" just because his store "targets its marketing at a particular segment of customers."

Customers possessing one particular body type and skin tone.


Good for her.
Jeffries arrogant statement is deplorable, and inappropriate for the CEO of any company.
Their clothes suck anyways.


The irony is that this dirtbag Abercrombie & Fitch CEO is just downright ugly himself. I mean really beat with an ugly stick. Google him; he could not possibly ever have been one of the "cool" kids. He looks like a complete doofus who would never qualify to be in his own stupid "demographic."


Some companies specialize in Plus size clothes and some don't. Not everyone has to make them. Just more reason to stay in shape fit & Trim. :) Re: "Beauty isn't between a size 0 and a size 8," said Ellen, "It's not a number at all. It's not physical." - ............>> Is that why Ellen Married a Model?

Kevin cavanaugh

The issue is not that Abercrombie & Fitch markets to only a very narrow segment of the population, it is because the CEO has stated that he does not even want fat people in his stores - that I find disgusting.


All of these retailers who target the coveted the 14 to 28 year olds -- cut, style, size, and market their clothing to a slender clientele. The GAP, JCrew, Club Monaco, H&M, et al carry smaller sizes -- even their XL's are made for someone who wears a size 10. Ellen needs to find a better cause. Oh, the CEO is a total moron for articulating his dumb ass strategy, and will probably see a backlash from the generation who cares about this -- and huge drop in sales. Oh, well...

@ AnitaC24

The stock is up. So it is a good strategy and the CEO is not a moron. I don't like the guy but he is making $$$$ fr the company and that's his job. It's not like working at BK Anita. (you can google the word"stock" if you need help)


Moot. Can't afford and don't like AF clothing. I'm a size 6 btw


Not everybody can be skinny it's not right that they are going to stop selling clothes for plus size women


Fag-Hag-Dyke needs to mind her own f-n business....go munch on some carpet and get off your soapbox.

@ imma let u kno bish

Looks like you might be just the carpet Ellen's looking for too....so shut the fuck up, open your legs and say ahhh...you closeted lezzy...


Let's be politically correct, let's help fat kids who can't stop eating, stay that way because we don't want to give them a poor image of themselves, then, years later, as they keep gaining weight, BECAUSE IT'S OK, AS LONG AS YOUR HAPPY, or jolly, WITH YOURSELF, they have heart problems, Diabetes, etc. Now they aren't just overweight, they're morbidly obese, and it's much harder now to lose weight, than if they nipped it in the bud, years before.


Give them a friggin break. They are not the only clothing manufacturer that targets a specific market. And are there any clothing lines that market a product to make you feel anything but cool.

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Ellen DeGeneres Biography

Jason and Molly on Ellen
Ellen DeGeneres was a great host of the Oscars and an often funny woman. She entertains us. She was one of the very first stars to come... More »
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Ellen DeGeneres

Ellen DeGeneres Quotes

I’m thrilled that the California supreme court overturned the ban on gay marriage. I can’t wait to get married. We all deserve the same rights, and I believe that someday we’ll look back on this and not allowing gays to marry will seem as absurd as not allowing women to vote.

Ellen DeGeneres

You showed us something in that film that I have not seen for a very, very long time.

Ellen DeGeneres [to Jonah Hill, regarding his penis in The Wolf of Wall Street]