Ship My Pants Ad: Doody Joke Goes Viral!

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Is it silly? Yes. Is it sophomoric? Absolutely. Is it a smart marketing move? Hey, we're talking about it, aren't we?

Kmart has hit viral pay dirt with its new "Ship My Pants" ad, a 30-second spot that relies on a turn of phrase to promote a free shipping service, as a family of three gets excited to ship their pants.

Get it?!?

Never underestimate the power "of a doody joke," says advertising columnist Barbara Lippert of the video, which has been viewed over 7.5 million times in YouTube.

Join the fun and immature party now by clicking Play: