The Westboro Baptist Church is about to get a big surprise.
Aaron Jackson, one of the founders of Planting Peace, bought the house that sits directly across from the Kansas church's compound six months ago.
This week, he painted it to match the gay pride flag.
The project, which the nonprofit is calling the "Equality House," is the first in a new campaign Planting Peace plans to wage against the group.
The multi-pronged charity has, in the past, concentrated on rainforest conservation, opening orphanages and deworming programs, not just human rights.
That's clearly the focus here, though, as Planting Peace is about to give Westboro Baptist Church a taste of its own medicine right in its back yard.
WBC is known for intimidating tactics of protesting (or threatening to protest) what they refer to as America's pro-gay, anti-God agenda, in high-profile places.
What gave Jackson this idea? He told the Huffington Post:
"I read a story about Josef Miles, a 10-year-old kid who counter-protested the Westboro Baptist Church by holding the sign that says 'God Hates No One.'"
"I didn't know anything about the church or where they were located, but that story kept popping up. And one night I wondered, Where is this church?"
"I got on Google Earth, and I was 'walking down the road,' and I did a 360 view. And I saw a 'For Sale' sign sitting in the front yard of a house."
"Right away it hit me, Oh my gosh, I could buy a house in front of the WBC! And immediately I thought: And I'm going to paint that thing the color of the pride flag."
Jackson said he's actually always wanted to get involved in gay activism, but hadn't been sure of how to do it until this opportunity presented itself.
"The reason I haven't gotten into the gay rights activism is because, in a sense, it's almost silly - it's 2013, are we really still in this position? It just seems ludicrous."
"But it is a real issue and kids are killing themselves. I've wanted to do something, and I knew when I saw that house for sale that it all came together."
"Everyone who knows me knows that I'm a little crazy and there's no red tape when it comes to my charity. When I want to do something, I do it."
The world, in this case clearly, is better off for it.
As for why he waited six months to paint the Equality House, which he bought for $83,000 next door to the WBC compound in Topeka, Kansas?
It was actually kind of warm out this week.